B2B Apps

B2B or custom apps are apps you create to fulfill unique needs of your organization that public apps in the App Store are unable to meet. This could include apps used internally for your organization.

Use App Store Connect to review your B2B or custom apps, identify who can access the app, the price tier for the app, and its release date. These apps are then available for download in the Apps and Books section of Apple Business Manager or Apple School Manager.


When a new version of an existing B2B or custom app is uploaded, the new version may take several hours, but typically less than 24, to become available to Jamf Now.

For more information on using B2B or custom apps, see the following Apple documentation: