You can distribute App Store apps and VPP store apps (including custom B2B apps) purchased through Apple's Volume Purchase Program (VPP) to mobile devices or users for VPP-managed distribution.
For more information about VPP, visit one of the following websites:
Apple Deployment Programs Help
Volume Purchase Program for Business
Apple School Manager Help
Note: As an alternative to VPP-managed distribution, the JSS also supports distributing App Store apps, VPP store apps, and eBooks to mobile devices by associating redeemable VPP codes with the apps and eBooks. For more information, see VPP Code Distribution for Mobile Devices.
VPP-Managed Distribution for Mobile Devices
The JSS allows you to distribute App Store apps and VPP store apps directly to mobile devices for VPP-managed distribution. Because VPP-managed distribution for mobile devices is device-based, VPP user registration is not required and users do not need to provide an Apple ID.
The JSS can be used to automatically update apps in the JSS and on mobile devices on a schedule, and app updates can be forced at any time. Apps distributed directly to mobile devices do not appear in the user's own App Store purchase history and the apps cannot be updated by users.
VPP-managed distribution for mobile devices requires mobile devices with iOS 9 or later. To distribute App Store apps and VPP store apps to mobile devices using VPP, you need a VPP account set up in the JSS. For more information, see Integrating with VPP.
To distribute an App Store app or VPP store app directly to a mobile device, when configuring the app distribution settings, choose the VPP account that purchased the app for VPP-managed distribution. For more information, see App Store Apps.
Note: If you have apps that were distributed with user-based VPP assignments and the apps are device-assignable, you can move to device-based VPP-managed distribution for the apps. For more information, see the Moving from User- to Device-based VPP Assignments Knowledge Base article.
VPP-Managed Distribution for Users
The JSS also allows you to distribute App Store apps, VPP store apps, and eBooks to users for VPP-managed distribution. Because VPP-managed distribution for users is user-based, it involves VPP user registration and VPP user assignments. For more information, see VPP User Registration and User-Based VPP Assignments.
VPP-managed distribution for users requires mobile devices with iOS 7 or later.